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After entering into FMCG market, we thought to bring something new and innovative product into the market, for this purpose we have done a lot of brain drilling and research and finally finalized DR COPPER project. The DR.COPPER project is unique and has no competitors in its segments, so we could easily capture the market within few months of launch. As the plastic bottles are proved to cause cancer, now there is a need of alternative water storage unit to replace the present plastic bottles. So we feel its right time to get into the market.
MSR India Limited is entering into the business of manufacturing of Copper Bottles for drinking water in various shapes and sizes. As traditional India has always shown interest in using Copper in substitution to plastic or other metals for their bottles but there was never any revolution as such to execute this. Now MSR India comes with Copper water bottles which have never been done by any bottle manufacturer not only in India but in other countries as well. The current marker for these bottles is approximately 5346 Crores per annum in India. This business is estimated to reach a revenue generation of Rs. 15000 Crore in a short span of 2-4 years. (Details are explained in later part of this file)
Key Offerings of DR.Copper
Copper is considered an essential mineral for our body. Ayurveda recommends storing water overnight in a copper jug and drinking the same in the morning keeps good health. The water stored this way is called ‘Tamra Jal’ Ayurveda reckons Copper jug water to balance all the three doshas (Body humors- Kapha, Vata and Pitta) and get rid of Piles, skin diseases, inflammation, respiratory disorders, spleen and gynecological disorders.
Human body cannot synthesize copper and to carry out normal metabolic functions copper intake is essential. Average intake of 1.2 mg/day (trace amounts) is recommended for adults. In a copper bottle, copper intake is only in trace amounts that can’t be toxic*.
Copper is one of a relatively small group of metallic elements which are essential to human health. These elements, along with amino and fatty acids as well as vitamins, are required for normal metabolic processes. However, as the body cannot synthesize copper, the human diet must supply regular amounts for absorption. Earlier water supply used to be through copper pipes and taps and its anti-microbial properties were observed.
Copper water can be prepared in two ways. Fill a clean copper vessel with water and boil on low heat till water quantity reaches to 50%. Alternatively you can use a glass vessel and add copper scrap, copper wire bundle etc so that water absorbs more copper due to increased exposure area. When copper dissolves in water, water becomes ionic (electrolyter) as can be ascertained by its pH measurement. That is the reason the micro-organisms get killed in such water. Those who do not have time to look after water boiling, can keep water stored in aclean copper vessel and drink after 8-12 hours. Storing for more period causes no harm, but concentration of ions gets saturated. Care must be taken to keep the inside of the vessel shining by using special cleaning powders. One such powder is available in Maharashtra, India under the brand name "Pitambari". However, hands must be protected by a scrub if one uses this powder. Alternatively, tamarind can be used safely. Due to copper water mania, nowadays special copper flasks which can be stored in fridge are available in Indian Market. However, copper pots should not be stored in fridge, drink at room temperature. "Sharp" quality of copper water gets destroyed by fridge.
The above said process is little bit difficult for regular use. So using copper bottle is easy to carry, Easy to wash (with given brush), Easy to store. So design of MSR copper bottle made comfortable to use in any aspect like store and easy to take. The usage of copper is very useful Copper and Fertility drinking copper water has another advantage. This was pointed out by a lot of wussy nutritionists will tell you that such levels of zinc are harmful. Truth is, most men don't even get the puny RDA (Recommended Daily Average) of zinc, set laughingly at 10 or 12 milligrams. Zinc lozenges for the common cold are many times higher than this. Up to 550 mg of zinc has been safely given daily for a few weeks.
Continued high doses of zinc can produce a copper deficiency, and sometimes a copper deficiency anemia. This is very easy to compensate for. To begin with, most Americans have copper water pipes in their homes. Drink a glass or two of cold water first out of the tap every morning and you'll get copper. Secondly, eat more raisins and other copper-high foods. Third, take a multiple vitamin (as you should be doing anyway) with copper in it. Finally, do what those sexpots in India have been doing for thousands of years. Buy a copper metal cup, fill it with cold water at bedtime, and drink it first thing the next morning. Make this Ayurvedic routine your routine, and start knitting booties.
Microbially-unsafe water is still a major concern in most developing countries. Although many water-purification methods exist, these are expensive and beyond the reach of many people, especially in rural areas. Ayurveda recommends the use of copper for storing drinking-water. Therefore, the objective of this study was to evaluate the effect of copper pot on Microbially-contaminated drinking-water. The antibacterial effect of copper pot against important diarrhoeagenic bacteria, including Vibrio cholerae O1, Shigella flexneri 2a, enterotoxigenic Escherichia coli, enteropathogenic E. coli, Salmonella enterica Typhi, and Salmonella Paratyphi is reported. When drinking-water (pH 7.83±0.4; source: ground) was contaminated with 500 CFU/mL of the above bacteria and stored in copper pots for 16 hours at room temperature, no bacteria could be recovered on the culture medium. Recovery failed even after resuscitation in enrichment broth, followed by plating on selective media, indicating loss of culturability. This is the first report on the effect of copper on S. flexneri 2a, enteropathogenic E. coli, and Salmonella Paratyphi. After 16 hours, there was a slight increase in the pH of water from 7.83 to 7.93 in the copper pots while the other physicochemical parameters remained unchanged. Copper content (177±16 ppb) in water stored in copper pots was well within the permissible limits of the World Health Organization. Copper holds promise as a point-of-use solution for microbial purification of drinking-water, especially in developing countries.
Providing safe drinking-water to the majority of the world's population, especially to those in developing countries, is still a major problem. Approximately a billion people lack access to safe drinking-water (1). Water and food contaminated with bacteria, viruses, and protozoa cause infectious diarrhea. Diarrhea is one of the leading causes of mortality and morbidity, especially in children of developing countries (2) and claims two million lives each year (3). The major aetiological agents that account for over a million diarrheal deaths per year, particularly in developing countries, are enterotoxigenic Escherichia coli (ETEC), rotavirus, Vibrio cholerae, and species of Shigella, which are spread through contaminated water and food or from person to person (4). In India, many states still have outbreaks of cholera. During 1996-2007, at least 222,038 individuals were affected by cholera (5). Shigellosis, also known as acute bacillary dysentery, is associated with complications, such as haemolytic-uraemic syndrome which can be fatal (6). Shigella flexneri causes approximately 10% of all diarrhoeal episodes among children aged less than five years (7). Infection with ETEC is associated with traveler’s diarrhea, and the rate of infection is higher in India compared to other developing countries (8). Among the viruses, rotaviruses are the most common cause of diarrhea in infants and children. In Asia, rotaviruses are responsible for 45% of hospitalizations for severe infantile diarrhea (9). Microbial quality, though only one of the parameters of safe drinking-water, is a major problem and is a cause of epidemics in developing countries. The existing community interventions to provide safe drinking-water to the people have many shortcomings, and studies have shown that point-of-use (PoU) household interventions contribute to 30-40% reduction in diarrheal diseases (10). Moreover, in countries such as India where only 28% of households have piped water (5), PoU interventions are a sustainable way to providing safe drinking-water.
Storing water in copper and silver pots finds mention in ancient texts of Ayurveda for purification of water (11). Our previous study provided laboratory evidence of the antibacterial activity of copper pot in distilled water (12). We had also reported the benefit of using a copper-based device, contrived by us, which was as effective as the pot but at a fraction of the cost (12). Since distilled water is slightly acidic (pH 6.7±0.05) which might enhance copper leaching, we have demonstrated the effect of copper pot in regular drinking-water (pH 7.83±0.4) against important bacterial pathogenic strains that cause diarrhea. Current health conscious in India is improved and, most of the cities/ town and overall India is taking much and more care.